EMERGENT – in the process of coming into being or becoming prominent. In philosophy and art, emergence occurs when “the whole is greater than the sum of the parts,” meaning the whole has properties its parts do not have. These properties come about because of interactions among the parts.

We have been fortunate to have had long and rewarding careers in the music industry.

Over different career paths, we have worked with many great artists and great record labels, and witnessed first hand the unique combination of talent and teamwork that best reflects the music business.

Check out our music biz roots here.

Music is an essential part of the fabric of our lives. It is an extremely powerful means of communication. Making music can help break down cultural barriers and strengthen social unity.

Our careers have always involved bringing big ideas to life.

For artists and musicians, for small businesses and big brands, for product developers and marketing innovators – We thrive on the collaboration of great ideas and the partnerships that turn ambition into reality.

But we don’t have to tell you, the music industry is immensely competitive, and good marketing is essential for anyone looking to turn their art into a successful career. After all, artists can expect to make only about 70% of a penny per play on Apple Music, and a little more than half that on Spotify. A song with a million streams will earn you well under $10,000. Plus, touring is expensive.

Ready, Willing, & Able

We work with artists and content creatorslabels and agencies, as well as events and brands. We build relationships with decision-makers in the film, television, advertising, and music industries.

We’ve managed product releases, brand launches, led client marketing strategies, produced content, developed campaigns, executed brand activations, and connected the dots for clients.  Contact us, we thrive on collaborations.

For those of you just starting out and don’t have a marketing budget…yet, we’ve taken the time to create an in-depth free DIY music promotion guide to help you reach as many screaming fans as possible, all on your own.  You should also check out our Blog for even more industry info that you should know about.

Donna Love is exactly what her name implies. Give Love a chance, I did and it works!

Donna has been a total professional with a perfect understanding of both the creative and business side of making music.

Tom Vickers, Publishing, A&R and Catalog Development, Tom Vickers Music Consultant and Career Coach

My agency of choice!

Phil Brown, Phil Brown Music

I cannot say enough, so I’ll try to keep it brief. Their dedication to ANYTHING they set out to do and their fever pitch of work ethic exhausts even me – and I work like a deamon. Emergent’s quality of production and integrity of all things related to all things is nothing short of inspiring. Work with them, learn from them, and be richer for the experience.

Richard Begelfer, Private Consultant, Drummer

Donna Love is a master of the harmonics of creative energies. She can heal you with a touch, advise you with a smile or guide your career with a song.

David Carson, Reverend Goat Carson, songwriter, performing artist, actor, politcal activist

Donna is upbeat and positive and solves every problem with her classic win-win approach!

Howard Kohn, Investigative Reporting, Rolling Stone Magazine, Fenton Communications

But…are you experienced enough for your next release?

Do you have a plan for all of these, BEFORE you release:

  1. Spotify (presave & day of plan to shock the algorithm!)
  2. SoundCloud (yes you need this for very different reasons than Spotify)
  3. Presale (you need to make at least SOME money from your release, yes?)
  4. Social media engagement
  5. Website updates
  6. Email announcement ready
  7. PR strategy
  8. A full day of launch plan – individual actions to take on the DAY OF RELEASE!

Tell us about your next project and let’s see how Emergent Behaviors can help you make it as successful as humanly possible.