EMERGENT – in the process of coming into being or becoming prominent. In philosophy and art, emergence occurs when “the whole is greater than the sum of the parts,” meaning the whole has properties its parts do not have. These properties come about because of interactions among the parts.
We have been fortunate to have had long and rewarding careers in the music industry.
Over different career paths, we have worked with many great artists and great record labels, and witnessed first hand the unique combination of talent and teamwork that best reflects the music business.
Check out our music biz roots here.
Music is an essential part of the fabric of our lives. It is an extremely powerful means of communication. Making music can help break down cultural barriers and strengthen social unity.
Our careers have always involved bringing big ideas to life.
For artists and musicians, for small businesses and big brands, for product developers and marketing innovators – We thrive on the collaboration of great ideas and the partnerships that turn ambition into reality.
But we don’t have to tell you, the music industry is immensely competitive, and good marketing is essential for anyone looking to turn their art into a successful career. After all, artists can expect to make only about 70% of a penny per play on Apple Music, and a little more than half that on Spotify. A song with a million streams will earn you well under $10,000. Plus, touring is expensive.
We work with artists and content creators, labels and agencies, as well as events and brands. We build relationships with decision-makers in the film, television, advertising, and music industries.
We’ve managed product releases, brand launches, led client marketing strategies, produced content, developed campaigns, executed brand activations, and connected the dots for clients. Contact us, we thrive on collaborations.
For those of you just starting out and don’t have a marketing budget…yet, we’ve taken the time to create an in-depth free DIY music promotion guide to help you reach as many screaming fans as possible, all on your own. You should also check out our Blog for even more industry info that you should know about.