Here’s how Apple Music beat Spotify

Parker Hall

Apple Music may still be tens of millions of paid subscribers behind Spotify in the global market, but the company now has more paying users in the most lucrative streaming nation of them all.  That’s right: Apple’s on-demand streaming service is now besting the Swedes with over 20 million subscribers in the United States, according to a recent report from Digital Music News.

Sure, Spotify beat iTunes in our head-to-head battle of the streaming giants, thanks to better music-discovery algorithms and less rapt focus on iOS and OSX usability, but that doesn’t mean we can’t see why Apple is winning the civil war of stateside streaming. Here’s how Apple Music pulled ahead of Spotify in the U.S.

Big Name Partnerships

Since Apple Music first became available to subscribers in 2015, the Silicon Valley giant has been playing a game of catch-up, and a key part of the company’s strategy has been to join forces with household names in the world of rap, hip-hop, and R&B — which make up over one-third of music streams in the United States, according to Neilsen Music.

Drake/Facebook

Drake, Frank Ocean, Chance The Rapper, Taylor Swift, Katy Perry, and others have all signed deals for album releases via Apple Music at one time or another, either giving subscribers earlier access to their new music, or offering it exclusively to those who pay for Apple Music, though the exclusivity tact has become less common in recent years.

Drake, in particular, has seen significantly higher streaming counts on Apple Music than on Spotify, recently shattering Apple Music’s 24-hour play count record with 170 million streams in the day following the release of his 2018 album Scorpion. Rapper J. Cole saw nearly double the number of streams on Apple Music than he did on Spotify in the day following the release of his latest record, KOD, in May 2018 — with over 64 million streams on Apple Music compared to just 36.7 million plays on Spotify.

Beyond offering listeners earlier access to their favorite artists’ new material, Apple Music has made a name for itself among die-hard fans by offering them access to artists via its popular Beats One radio service. A huge cast of cult-beloved musicians like Drake, Frank Ocean, Pharell, Ryan Adams, Deadmau5, and more have radio shows on Beats One, and this provides yet another reason for fans to choose Apple Music over Spotify; Spotify offers the very best algorithmic playlists that exist, but if you’re a die-hard fan of an artist with an Apple Music radio show, you’re more likely to choose Apple’s service.

Continuing the climb

Though recent reports say that Apple Music may outpace Spotify by as many as three million paid subscribers in the United States by the end of 2018, Spotify still maintains a healthy lead when it comes to paid subscribers in the global market. As of January 2018, Spotify had over 70 million paid subscribers around the globe, nearly double the 36 million boasted by Apple Music in the same time period.

Apple’s numbers may be growing, but with its recent public offering and the continued popularity of its unpaid on-demand tier, Spotify will still continue to be the biggest player in the music streaming game for some time. That said, Apple is doing well to build its user base in the biggest streaming music market on earth, and we can expect that the company will continue to use big-name artists, human DJs, and clean iOS integrations to work towards eventual global domination.

Read the full story here: https://www.digitaltrends.com/music/why-is-apple-music-beating-spotify-in-us-market/

 

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