Automate the growth of your YouTube channel by creating a shortened automatic subscription link. Then share it in strategic places.
You wll become a lover of all things automation. You automate your emails, scheduling… You do this partly out of laziness, and partly because automation creates time that you can fill with more music-making!
Automation tricks are your BFF because modern musicianship is NOT the easiest thing in the world these days. So making it automatically easier is always a welcomed thing.
In my ever-extended search for making room for more music in my life, I found a GOLDEN EGG via the magic of Google the other day! I *had* to tell my Emergent Behaviors peeps!
It’s so simple and brilliant, I’ll need a little drum roll please…
Add ?sub_confirmation=1 at the end of your standard YouTube channel link.
Run that long ugly link (ex: http://youtube.com/emergentbehaviors?sub_confirmation=1) through a link shortener (like bit.ly, found.ee, goo.gl, polr, or tinyURL.)
Plaster that magical shortened link all over the internet!
… ET VOILA!
You will now automatically prompt visitors to subscribe to your YouTube channel! Whoever clicks on that link will see a magical pop up window with a gentle suggestion to subscribe to your channel!
How to use an auto-subscribe YouTube link?
Basically, that link should live anywhere you and your (potential) fans frequent!
Pop it into your email signature
You email a lot of different people throughout a given day. Your email signature is sure to reach venues, press reps, colleagues, clients, fans with a FAQ, house concert hosts — literally anyone you email.
How: Your email provider will likely have tutorial guides for the best way to modify your own email signature.
Pop it into your Instagram bio
If you’ve optimized the home page of your YouTube channel around your latest release, then your Instagram bio is a particularly good placement for your YouTube auto-subscribe link.
How: Create a playlist with your newly released video and feature that at the top of your YouTube channel’s home page.
Now when your Instagram followers increase, your new YouTube subscribers increase too!
Pop it into your personal Facebook profile
In your personal Facebook profile, there’s an option to add any links – DO THIS.
After any conference or concert you attend, there’s always a flurry of new Facebook friends. You also get a steady stream of new Facebook friends from your day-to-day music life. You’ve probably lost count of how many times you’ve added a new musical colleague as a Facebook friend and then had a beast of a time trying to find their work online.
Adding your new auto-subscribe YouTube link will make it easy for folks to be your Facebook friend AND a new YouTube subscriber!
How: When you visit the ABOUT section of your Facebook profile, you’ll see an area called “Contact and Basic Info.” There you’ll see an option to add additional links. Paste your shiny new YouTube subscription shortlink and smile with satisfaction.
Pop it into your fan newsletter
Anytime you mention a new music video release to your email list, use this shortened auto-subscribe YouTube link. Not only does the link look better, but you’ll be able to convert your email list from inbox-only fans to YouTube fanatics.
(Just make sure to stay on top of optimizing your YouTube channel for your latest releases!)
Neat trick, but why is this important??
Well first, 38% of global music industry revenue came from streaming services in 2017. Pretty substantial, if you ask me.
Not only that, but YouTube alone made up 46% of all audio and video streaming consumed. FORTY-SIX PERCENT! It is by far the leader in consumer-preferred streaming services.
If you’re a musician, not all of your fans 1) have a Spotify account, 2) know how to use it, or 3) even use it at all. But a significantly larger number of them DO have YouTube accounts, DO know what it is, and DO know how to use it, at least on an elementary level.
These consumer behavior reports mean it is crucial that modern musicians have a continuing presence on YouTube. It may not be our “main squeeze,” but that’s where your fans are.
You need to go to there.
This auto-subscribe link can help share your videos with your new fans. The more YouTube subscribers you have, the more “algorithm juice” that new lyric video of yours will get. More algorithm juice means a higher ranking in searches. Higher ranks mean more views and it all just snowballs from there!
So go forth and make yourself an auto-subscribe YouTube link for your artist channel. It’s easy and takes a couple minutes to implement.
Now, may your followers be fans and all your viewers turn into subscribers! Cheers!