Music Marketing and Promotion
How do you best take advantage of the opportunities that social media, streaming services and all the other forms of digital marketing offer?
It’s a question most musicians leave to chance, relying on random activities in hopes of something catching on. Some even try to shortcut the process by buying Facebook fans or YouTube views. This is not only worthless, it makes getting your music in front of real fans more difficult.
The reality is, that there isn’t a single approach that works for everyone. Coming up with a strategy depends on what you want to accomplish — and where the music data shows opportunities. For some labels that focus on singles, more streams might be the goal. Others may want to create a viral hit. Still others might want to reach a specific audience on a larger scale and have a budget for cohesive ad buy and media plan.
Whatever your objectives, we have the resources to launch multi-faceted campaigns that deliver measurable results.
What truly sets us apart is music promo data. While music may be art, we see the promotion side of it as a science. Music promo data informs our digital marketing decisions and ensures you’re not just connected to your target audience, you’re seen and heard above all other options.
Get In Touch
You might like to check out our blog post Marketing and Promotion Are Often Confused Among Indie Musicians.
Digital Health Check
We’ll start with your presence on search engines, looking at where your artist’s fans (and potential fans) are being directed when they search online. We’ll assess how you can affect those search results, as well as optimising your website, social media, third-party and digital-retail profiles to maximum effect.
We’ll then comb your social media and web presence and identify which areas need some optimisation. Our team will report back with recommendations to help you interact with fans more easily, while giving the maximum exposure to the content you want to promote.
(We can also implement those findings for an additional fee.)
We can run bespoke digital advertising campaigns, primarily across Google, YouTube and Facebook / Instagram. From promoting content or setting up and targeting audiences to serving a retargeting pool, we can ensure your content is promoted to the right audience, and help you communicate effectively to your fanbase.
YouTube Assessment and Optimisation
We will assess your YouTube channel and video presence, then optimise it to ensure you’re getting the most out of YouTube’s recommendation algorithm – which the service says generates 70% of watch-time. We’ll help you guide fans to the videos you want them to see.
Facebook Assessment and Optimisation
We will assess your Facebook presence and content, then optimise it to ensure you’re cutting through the noise on the social network, reaching your artists’ existing audience as well as putting their content in front of potential fans who should love them.
Audience, Remarketing and CRM Setup
It’s more important than ever to build your own database of fans rather than just rely on the social networks and streaming platforms. We can help you set up retargeting pixels across all your properties and links, as well as helping you consolidate your mailing list and capture data smartly. We’ll also help you segment your Facebook audience so it’s easily targetable. We can then help you communicate with those fans, or pass the details to you or a partner to run.
Creative Ideas / Development / Innovation
We will put our knowledge of digital platforms and tools to work for artists and labels, coming up with creative ideas and innovative ways to promote your music and connect with fans: from creative ideas for marketing campaigns, to experimenting with new technologies and tools.
Digital Marketing Plans
We write marketing plans, with a focus on digital, for a variety of artist and label needs. Those include releases, such as singles, EP’s, and albums, as well as tours, films and other activities you need a campaign around. We’ll help you plan:
- Release setup
- Social media & audience insights
- Creative ideas
- Digital advertising
We offer full-service campaign implementation, of our marketing plans, or any other areas you may need digital expertise. This bespoke service can be used for as much or as little as you need.